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His second single "Life" hit number 2 in Germany, number 6 in the UK and number 41 in the USA, and its worldwide sales had reached 1.5 million by 1994. The follow-up singles "I Miss You" and "Rock My Heart" were also top 10 smashes across Europe and established him as a successful Eurodance artist. His first LP The Album was also a multi-million seller which reached Platinum status in Germany for shipments of 500,000, and Gold in the UK and France for shipment of 100,000 respectively. In 1995, he released his second album The Drive, which spawned the UK top 20 hit "Fly Away", as well as "Catch a Fire" and "Lover Be Thy Name". Subsequent albums are more soulful, but since 1998, Haddaway has struggled to repeat the mainstream commercial success of his early hits. Haddaway appeared on the Comeback reality television show in Germany in 2004. He appeared on a similar UK show, Hit Me Baby One More Time, in 2005 and subsequently appeared on the U.S. version. This exposure led to him scoring a moderate chart hit in Germany with the ballad "Spaceman". "What Is Love" enjoyed a resurge in popularity as the theme music for the head-bobbing, nightclubbing-addicted Butabi brothers (Will Ferrell and Chris Kattan) on Saturday Night Live and the subsequent film A Night at the Roxbury. The song was also featured in a 2008 PEPSI commercial (for diet Pepsi Max) which parodied the Leitmotif and included several stars including LL Cool J, Missy Elliott and Busta Rhymes, but not Haddaway.
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